New Year's Revolution by Four Nine

Art Direction Women are so often targeted by advertisers to reinvent themselves in the new year, to make unrealistic resolutions, undermining women's confidence in order to sell products. Four Nine wants to stop that. The campaign was born and raised internally, with many diverse skills and professionals collaborating for a very good cause. In 2021 the campaign won Best Media Owner Media Idea in Media Week Awards and was shortlisted for many other awards including Best Health Cause Campaign in Purpose Awards, Best Content Marketing Campaign in The Drum Awards for Social Purpose and Best Mental Health in Digiday Greater Good Awards.

Art Direction