CoffeW
Brand Identity Some exercises on branding for a coffee brand. CoffeeW is funny and young, heavily influenced by hipster and vintage tendencies. The identity rotates around the handwritten font and the 'barista' character, a simple illustration that can be declined and updated with different details in order to develop the character more and more. The colour palette is very wide, the secondary colours want to leave space for the creation of additional illustrations.
Branding, Graphic Design, Illustration