Games to tease the audience before the Twisted Store launch.
Instagram Stories Polling Beta
Project Information
As Twisted grew from a viral food channel into a global brand with more than 30M followers, its original logo was no longer enough to sustain the scale of its activity. The brand needed a richer, more flexible identity system that could support new ventures such as the Twisted Store, while strengthening its overall presence across platforms.
The challenge was to evolve the brand without losing the playful, bold personality that made it so distinctive. The solution began with a refreshed colour palette designed to bring more vibrancy and flexibility to Twisted’s visual world.
From there, I developed a suite of assets including newsletters, collateral, and campaign materials to give the brand consistency and impact at every touchpoint. The work also extended into digital innovation. When Instagram selected Twisted to test its new Poll feature in Stories, I created the storyboard that helped shape how the platform itself showcased this tool — positioning Twisted as a brand that not only entertains, but experiments at the cutting edge of social engagement.
Tom Jackson - Harry Bamber, Creative Direction
Barbara Desiderato, Art Direction
Barbara Desiderato, Design
Barbara Desiderato, Art Direction
Barbara Desiderato, Design
