Quiqup

Identity for London’s on-demand delivery app.

I joined Quiqup at its founding, first designing its mobile app UX/UI, then leading the rebrand as the company scaled. I created the full identity system across digital, packaging, and uniforms, and directed photography and campaigns. The result was a cohesive, trusted identity that reflected speed and reliability, supporting Quiqup’s growth into a recognisable name in London’s delivery sector.

Brand Identity, Art Direction, UX/UI

Project Information

Quiqup emerged in London as an ambitious on-demand delivery service, promising to pick up and deliver anything the city has to offer in under 40 minutes.

Joining at the very start of the company’s journey, my role began with UX and UI design for the mobile app, before evolving into a full brand leadership position as the company scaled. The rebrand presented an opportunity to define Quiqup’s voice and visual identity from the ground up.

Moving from product design into pure visual design, I led the development of the brand’s identity system and overall art direction. I designed and directed a comprehensive suite of assets, including leaflets, packaging, uniforms, and digital touchpoints, ensuring consistency and recognisability across every channel.

I also directed photoshoots and content creation, building a visual library that balanced speed and reliability
with a fresh, approachable aesthetic. Working closely with Marketing and PR, I oversaw the creative direction
of campaigns and special events, shaping how the brand presented itself to customers and partners alike.

The result was a cohesive identity system that supported Quiqup’s rapid growth and helped establish it as a trusted name in London’s emerging delivery sector.

Barbara Desiderato, Art Direction
Barbara Desiderato, Design

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