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Highkey
Brand Identity Some exercises on branding for a fashion brand. Highkey is a brand that takes inspiration from nature and the love for wandering. Colours and visuals are heavily influenced by hipster tendencies but become bolder and more modern with the use of Helvetica as main typeface. The identity relies on high quality landscape photography as companion and support, also giving the brand a powerful social media leverage.
Branding, Graphic Design
