Funny and provocative
Approachable
Elegant and modern
Trustworthy
all photos in this section have been taken from other brands and are not property of Bluecrate
Project Information
Bluecrate built its name as the go-to destination for unusual, provocative, and hilarious gifts — the kind of products you’d buy for the person who has everything. But with a growing audience of over 1.3M followers, the early-stage identity no longer reflected its scale or ambition.
The challenge was to evolve Bluecrate into a brand that felt trustworthy and elegant, without losing the irreverent personality that made it stand out. The solution was a bold yet refined identity system — simple in form, dynamic in application, and carefully controlled to support both playful and commercial contexts.
By balancing credibility with provocation, the rebrand positioned Bluecrate as a brand customers could rely on while still delivering the wit and mischief that define its spirit.
Barbara Desiderato, Art Direction
Barbara Desiderato, Design
