Bluecrate rebranding

Brand Identity Bluecrate is the destination for those unusual and hilarious gifts and gadgets that you simply can’t get anywhere else, the commerce store that people come to to buy a gift for the person that has everything. Unfortunately the first brand was developed at a very initial stage of the company's life and after a few years of activity a rebranding was more than needed. Powered by original social content and supported by more than 1.3M followers, the brand wanted to be more trustworthy and elegant without compromising on its provocative and funny attitude. The result is a bold but simple identity that is dynamic but controlled in every aspect.

Branding, Art Direction

The starting point

Moodboard

Funny and provocative

Approachable

Elegant and modern

Trustworthy

Inspirations

Instead of looking at competitors only, I started searching for inspirations in the wider product design and stationery world, paying attention to brands with the following features:

1. great use of photography

2. love for crazy colours and funny tone of voice

3. elegant look&feel