Innovation Festival 2011 Promo: Be CreActive

Promotional video for the IF Festival Photo-Video Contest 2011. Innovation Festival Milano is an event designed to bring the large public, young people and non-professionals closer to tech innovation. To promote the diffusion of this initiative, this video spot encourages participation in the contest describing a situations that show episodes of unexpected creativity: mixing innovation and invention you can change the established order of the situations, finding an unexpected solution.