CERCA London

Brand Identity CERCA London is a bespoke property finding service that offers a helping hand to both renters and buyers with high demands and few time. If the company mission is very much modern and clear, the old brand failed to represent that. A new style was needed for many reasons, to get closer to a younger audience, let the brand immediately communicate the service at a glance and support the human-to-human approach CERCA advocates. I started the project with a deep research on competitors and a collaborative workshop with the founders. A fresher, more modern and smart look and feel is key for the whole design, with vibrant but elegant colours and a symbol incredibly easy to read.

Branding, Graphic Design

The starting point

The challenges

Competitors analysis

The new brand

The final symbol went through a redesign process with another studio so changed slightly from the initial design. Everything else stayed the same and I was in charge of making the new symbol compliant with the rest of the new identity.

The full CERCA London brand book is available here while the following images offer only a preview of some pages.

You may also like