Project Information
When Twisted launched its first kitchenware collection, the brand needed an archive of official imagery that could work seamlessly across PR, social, e-commerce, and promotional channels.
The challenge was to create a set of photos that felt true to Twisted’s unmistakable identity — colourful, playful, and a little irreverent — while also giving the products a premium, distinctive presence.
The art direction drew inspiration from Twisted: A Cookbook, translating its vibrant visual language into a series of imaginative set designs. Everyday kitchen objects were reimagined through unexpected stories: a tea towel staged as a beach towel, or a chopping board transformed into a landing pad for toy helicopters in the middle of a forest.
Through careful set design, styling, and photo editing, the images balanced humour with bold aesthetics, ensuring they could flex across multiple platforms without losing impact. The final archive established a fresh visual toolkit for the Twisted brand — one that showcased its kitchenware range in a way that was both commercially effective and unmistakably Twisted.
Barbara Desiderato, Creative Direction
Barbara Desiderato, Art Direction
Barbara Desiderato, photo editing
Richard Jones - Oisin Bickley, photography
Barbara Desiderato, Art Direction
Barbara Desiderato, photo editing
Richard Jones - Oisin Bickley, photography
