Craft Factory rebranding

Brand Identity With more than 12 millions followers on Facebook only, Craft Factory aims to bring you the best content from its creative communities, including high quality and informative DIY videos, cake decorations hacks, plus weekly tips and tricks for parents to enhance learning, curb boredom and inspire creativity on 'rainy days inside'. On a mission to explore crafting as a way to relax and get some me-time out of our busy lives, the brand was about to launch a subscription service through mail, your monthly arts & craft fix, so a full rebranding was needed in order to update the look&feel to a more modern and elegant design. The result is a simple and bright visual language, taking from the artistic and DIY world with a smart and sophisticated touch.

Branding, Packaging

The starting point

Moodboard

PICTUREHOUSE CINEMAS Membership Campaign by Paul Stapleton

Inspirations

Instead of looking at competitors only, I started looking for inspirations in the wider interior design and DIY blogs world, plus giving a look at the most popular arts&craft commerce websites. Art was then the main source of inspiration for the visual concept, with Burri and Matisse as main authors because of their heavy use of different materials and techniques while trying to defy the bi-dimensional space of the canvas.

Create an apparent third dimension and underline the process.

The new brand

Imaginative

Playful

(but also)

Confident

Elegant

The sub-brands

The subscription box

Craft Factory on Facebook

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