gggggg
Lighthouse
Brand Identity Some exercises on branding for an internal management tool. The name guided the development of the full identity. Its aim is to be elegant but accessible, playing with colours that clearly remind of the naval-maritime environment. The main typeface is a masterpiece of typography, a classic balanced by the younger secondary font. Imagery is about people and offices, to underline how much the tool is linked with its users.
Branding, Graphic Design
